5 Tips for Marketing Your FX Brokerage

by Forexware Team

Tue May 9, 2017


Setting up, registering, and configuring your brokerage may seem like a lot of work, but once you launch your brokerage, you also need customers. Marketing your brokerage can easily turn a bottomless money-sucking pit that spits out only a few qualified leads if you don’t know what you are doing. Through our research we have discovered a few easy (and cheap!) ways to market your brokerage along with the best websites and venues to do so.

1. Start a Blog

Writing thoughtful and well-researched blog articles is a simple and cheap way to quickly establish your credibility in the industry. Traders are always searching for tips, advice, and expert opinions that will help them be more successful. If you don’t know what to write about, doing a little research will not only give you blogging ideas but will help you keep up-to-date on trends in the industry. The goal for writing a blog is to get your visitors to view your brokerage as more than just a place to trade – they can also get specific and up-to-date advice.

2. Comment on other Blogs

 If starting your own blog is too big a task right now, commenting on other blogs is an easy and effective alternative. Leaving thought-provoking and smart comments that show you know your stuff will quickly separate you from your competition. Popular blogs include http://mt4spreads.com and http://earnforex.com.

3. Visit Popular FX Forums

FX Forums attract a lot of visitors who are looking for information and answers, and many of these visitors could be potential customers. Visit the forums, peruse through some of the posts, and be sure to leave intelligent answers and solutions in addition to a link to your website or your email address. Our favorite FX Forums include http://forex-tsd.com, http://forexfactory.com, and http://babypips.com.

4. Advertise on News Websites

 Potential customers are constantly checking news websites for the latest trends and information which can make them a rewarding venue for advertising. Visit www.alexa.com to measure a website’s popularity and research what sites will be the best fit for your brokerage and your budget. We ran a few news sites on Alexa.com and came up with the following ranks, which is calculated based on average daily visitors and pageviews. The highest combination of visitors and pageviews is ranked #1:

Site URL Alexa Rank
http://www.netdania.com 40,971
http://www.forexpros.com 11,209
http://www.forexcrunch.com 52,090
http://www.ibtimes.com/forex 1,344
http://www.forexrate.co.uk 218,388
http://www.forexrazor.com 218,388

5. Get Listed

Many Forex websites create annual lists such as “The Best MT4 Forex Brokers” and “100 Forex Brokers”. Brokerages listed on these websites experience not only increased popularity but an influx of new customers. Other websites focus on broker reviews and comparisons, and favorable reviews result in more potential customers. Do a little digging to find out how to qualify to be on these lists or contact the website editor to apply for a review. We recommend:

Site URL Alexa Rank
http://www.100forexbrokers.com/mt4forexbrokers 55,295
http://www.stockmarketcats.com/f69/mt4-brokers-list-100-forex-brokers-4787.html 210,515
http://www.forextoolshop.com/selecting-a-broker/mt4-brokers 611,697
http://bestmt4brokers.com/metatrader-broker.htm 642,308
http://www.forexbrokercomparisons.com 1,201,24